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Recently a member survey delivered via the chapter’s Pulse newsletter provided insights as to how we can work together to build on our chapter’s strong foundation. PMINEO’s Marketing Team then developed a three-year 2023 – 2025 Strategic Marketing Plan to support the organization’s Vision, Mission and Strategic Objectives.

This two-part article highlights the results, showcasing who we are as a chapter. So, thank you to all who participated in the 2023 survey! . And congratulations to 2023 Chapter Member Survey participant, Carleen Welch, winner of the $25 Amazon gift card!

PMINEO’s marketing plan is based on the chapter’s Vision, Mission and Strategic Objectives:

Vision

To be recognized as the premier NEO organization that empowers change makers to transform ideas into reality.

Mission

To provide an environment for change makers to:

• Grow professionally;
• Advance PMI objectives;
• Engage for social good within the community;
• Network with project experiences; and
• Support NEO business success through project management principles.

Strategic Objectives

These objectives align our community in a common direction, allowing us to shape the future – together.

Strategic Objective 1
Align and promote PMINEO’s brand, vision and mission with PMI’s international organization.

Strategic Objective 2
Engage young professionals by attracting school affilitates with PMI chapters as well as “freshout” professionals.

Strategic Objective 3
Target change makers who tackle diverse global challenges and who require a broad foundational project management skillset, alongside additional tailored talents.

Strategic Objective 4
Focus on building strong community within PMINEO by:

• Increasing social media engagement;
• Adding dynamic programming; and
• Incorporating regional events and watch parties with an emphasis on social good.

The second article in this series, will highlight membership demographics as well as meeting and communications preferences. Should you have marketing comments or questions, please don’t hesitate to contact me, Elizabeth Wagner, Vice President Communications, at marketing@pmineo.org.