By Katherine Miracle, Founder& CEO of Miracle Resources, an award-winning full-service marketing, public relations and training firm that helps clients increase revenue and awareness. She is a Strategic Personal Branding expert; award-winning Speaker/Trainer and the Author of “Discovering Your Dawn” “Marketing That Drives Revenue” and “Your Strategic Personal Brand” Please connect with via email or Twitter.
This article is presented in follow-up to Katherine’s presentation as the featured speaker at the 2016 International Project Management Day held in October 2016 at Baldwin Wallace University.
Editorial support helping to make this article more relevant to project manager's was provided by PMINEO.
Why should the idea of your personal brand important to you?
The answer is that your personal brand is the “everything” in terms of your career. Your brand represents the sum of the value that you consistently deliver to those whom you are serving in your role as a professional project manager.
Understanding and building your personal brand requires a full-time commitment to the journey of both defining yourself as a leader and shaping how you will serve others. Over time, more and more your brand becomes part of the essence of who you are.
If you were to define your Personal Brand right now what would you think it would say about you?
Might your brand contain at least some of the characteristics considered to be present in many of the great project managers? For example:
· Effective leader – possesses command authority and resolves conflicts others naturally.
· Possesses quick sifting abilities, knows what to note and what to ignore.
· Highly Skilled Communicator. Asks good questions and listens to stakeholders.
· Does not use information as a weapon or a means of control – shares willingly and puts the project team first.
· Exercises independent and fair consensus-building skills when conflict arises.
· High energy. Skilled negotiator. Effective communicator. Industry expert. Organized and Efficient. Passionate professional. Innovator. Visionary.
Now that you have taken the first steps in defining your personal brand, do you think this would be the same way you are viewed by others?
Self-awareness is being conscious of what you're good at while acknowledging what you still have yet to learn. This includes admitting when you don't have the answer and owning up to weaknesses. Whether you acknowledge your weaknesses or not, in the real world everyone still sees them. So rather than conceal them, the person who tries to hide weaknesses actually highlights them, creating the perception of a lack of integrity and self-awareness. This ultimately leads to a diminishment of your effectiveness as a project manager.
Pushing the truth to your subconscious is a power you must master.
Our minds store truth based on what we watch, read and listen to, when we carry a belief that is incorrect we act on it. In one recent interview, a project manager said: “When everyone told me I should strive to be a portfolio manager, I followed that and believed that was my destiny. As I learned more, I found the real truth…I loved working at the head of a single team and not as a portfolio or program manager.”
As I researched, read and worked hard to grow I stored new truths.
What truths do you need to push to your subconscious mind today?
Called creative visualization, this is the fundamental technique underlying reality creation. It is the process of using your thought power to consciously imagine, create and attract to yourself that which you intend to experience in your life. Mastering creative visualization grants you direct control over your thoughts at the subconscious level. While there are several ways to program the subconscious mind, visualization is the most effective and its results the most rapid. (Kotsos, n.d.)
Creative visualization is a “mental rehearsal” tool used by entrepreneurs, athletes, CEO’s, CI, senior executives, and many others in mapping out behaviors and outcomes in advance in support of achieving your goals.
For example, giving a speech or making a professional presentation is a tool that many project manager’s use in building their brand. So many project managers, particularly younger project managers tell me they could never get up and give a speech in front of a large audience. This is a critical skill the should be mastered by any successful project manager. As part of my working with students, I teach public speaking at the college level and I have had students tell me they will have a panic attack, throw up or pass out. We work on each section of speech and as they store each technique, strategy and practice session in their mind they give great speeches. I tell them at the end of the semester that they lied to me because they said they could not give a speech. I tell them I believe I can do anything if I put my mind in the mindset for success and get the help I need. Sadly, some students still believe I was the reason for their success. The real reason is they change their mindset.
Your brand teaches you your Yes and your NO but without Self talk and Visualization you cannot be true to your brand.
I need to put Mass (my brain) with Speed of Light (Celaritas) (my knowledge) –and add my Faith to create Energy (my brand).
Using your Brain, is to control your emotions, envision your life the way you want it to go. Add the Knowledge or light that changes you and helps you grow. Add faith and it becomes the GPS for your life.
Energy is created through your brain mass, light or knowledge and grow both through faith to build your brand.
Thank you Albert Einstein E=MC2 we will honor you in building our brand by remembering Energy=Mass, Celaritas and Faith is the square that powers our brand!
The brainpower you are given must be used to respond not react. Choosing options visually engages your brain and helps you creatively overcome obstacles
Options to optimal risk planning solution (illustrative)
In another example, a project manager determines to develop a brand based on achieving superior project risk management skills.
In the graphic below a project manager assessing risks, evaluating strategies and visualizing responses uses decision model illustrated in the diagram below. In this case, the center is always the central problem in determining whether the risk is positive or negative.
The visual helps our brain see ways to combine options and to take the stress out of a major decision. The optimal solution maybe selecting 3 of the options to decide on how to make the decision. Too often we base our decisions on one option instead of using creativity to create an optimal solution.
Your brand is using your talents to find and fulfill your purpose, your passion, and your truth. Become the one person your company cannot live without, the person your family cannot live without, but most importantly, become the one person you have always wanted to be. It all starts with the brand!
Interested in learning more about building your personal brand? Check out this quick video.
More About Katherine Miracle...
Katherine Miracle, MBA award-winning Speaker/Trainer and Marketer, is a Brand & Team Builder. She serves her clients as a revenue development strategist and motivator through her expertise as a…
Katherine Miracle, MBA is an award-winning public speaker and the recipient of the “Best Speaker/Facilitator” Award for CBC Magazine. By motivating her client’s team members through speaking events around the country, she fixes the long-set issues through team building, brand building and communication training. Miracle Resources has increased revenue and strengthened teams for over 100 brands. Over 5,000 professionals have been trained by Miracle Resources.
Katherine is the Founder and CEO of Miracle Resources, LLC. Miracle Resources is a full service Marketing, Public Relations & Training Firm. Increasing revenue for 100 brands and providing training, and success coaching for businesses and non-profit organizations through its training program that increases revenue and awareness, “Brand + Team = Revenue.” This national franchised certification program specifically targets branding and team building to increase revenue. Katherine is also the founder of “Americas Respect Revolution”, which aims to rebrand America’s ideals through a change in its cultural approach to social interaction. “America’s Respect Revolution” has inspired children and adults to treat each other fairly and equitably through interactive seminars. All proceeds go towards creating free Respect Resources. Katherine’s work as an entrepreneur has been honored as a Distingushed Marketing Executive by Sales & Marketing Executive International. The Elite Women Award from International Business Women was presented to Katherine in 2016.
Katherine is the author of three books. The first, “Discovering your Dawn,” uses Katherine’s own life experience to create a highly-relatable narrative that motivates readers to overcome their difficulties in order to achieve their true potential. Her second book, “Marketing That Drives Revenue,” helps professionals, entrepreneurs, and leaders increase revenue. Katherine’s third book, “Your Strategic Personal Brand… The Truth and the Lies,” gives readers the tools to use their own Strategic Personal Branding to find their passion and purpose. This book is used in “Brand Building + Team Building = Revenue Building” training, as well as at several career colleges.
Katherine Miracle is a graduate of the University of Akron with degrees in Business / Communications and Theatre Arts. She then graduated with Honors from the University of Phoenix with her MBA.