Why Some Projects Fail: The Sponsor’s Role
Project sponsors influence decisions, alignment, barriers, and long-term value, yet many receive little guidance for the role. Explore responsible sponsorship practices that strengthen governance, decision-making, sustainability, and project outcomes.
Learning Objectives
- Identify sponsor behaviors and gaps that can put project outcomes at risk.
- Apply governance and decision-making practices that strengthen project sponsorship.
- Evaluate project decisions through the lens of sustainability and long-term value.
Presenter: Alex Zulkarnain, Joel Carboni, Lucila Dotto
